About us

We're engineers

Now you might think that engineers and fun don't go together. We think that engineers are ingenious and get a real kick from sharing the things we love, even if we're a bit pedantic about it.

We don't want to cost the Earth

At the end of the day, we work at StraightForward because we love it and we want to share what we do with everyone else.

We’re not in it for a quick buck or at the expense of anyone else. When we say we don’t want to cost the Earth, we mean that we want to leave a small environmental footprint and a small footprint on your wallet!

We want to have fun

Making games and designing things started with playing games. Before playing games came playing with toys. We haven't grown up all that much, only that now we always end up debating the rules and redesigning what we're doing halfway through. When we've redesigned something right back to where we started that normally means it's ready!

(We like dogs too)

We believe in local

We're based in the beautiful city of Cambridge. It's easy to forget that the 'town' is just as important, and historic, as the 'gown'. We've lived here all our lives and you'll find us exploring both the new and the old, day in, day out.

With so many talented people and extraordinary businesses around we've found it so easy to get inspired and to get StraightForward in action.

There's no shortage of complaints about boring, old Cambridgeshire countryside, but get yourself on the last gasp of the Gog Magog ridge looking out over the Fens on a summer's eve and you'll be in heaven.